The Effect Creator Rewards monetization program on TikTok is expanding to additional regions and lowering its payout threshold, the company announced today. Since its inception in May 2023, the program has incentivized creators to produce effects via Effect House, the augmented reality development platform of TikTok. In addition, TikTok is revising its compensation structure so that creators are incentivized exclusively for effects implemented in public videos.
Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand, Norway, Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, Sweden, Switzerland, Taiwan, Thailand, and Uruguay are among the 33 additional regions that the program is expanding into. As of now, Effect Creator Rewards are accessible in 53 regions.
In the previous iteration, in order for creators to receive rewards, an effect had to have been implemented in 200,000 qualified videos within a 90-day period. Rewards can now be earned by utilizing each effect in a minimum of 100,000 qualified videos. In order for creators to begin receiving rewards, an effect had to have been implemented in 500,000 videos when TikTok first introduced the program a year ago. The quantity was reduced by the organization to 200,000 in October. Today’s modification significantly reduces the program’s initial eligibility requirement.
With regard to the revised compensation structure, reward eligibility has been restricted to effects implemented in classified public videos. Previously, private videos were also considered qualified. TikTok acknowledges that, as a result of this change, Effect Creator Rewards-eligible videos will receive fewer effects from the platform. However, in order to offset this, the platform is transitioning from a fixed fee model to a revenue per mile (RPM) model.
The company told TechCrunch that under the new model, creators earn rewards in proportion to the number of qualified videos that utilize their effect within the initial 90 days. A creator will commence receiving rewards once an effect reaches 100,000 distinct public video views. Reward accumulation will continue for each subsequent qualified video until the conclusion of the 90-day period or until the maximum reward is attained. All effects published subsequent to today will be impacted by the modification; effects published prior to today will retain the previous compensation and requirement framework.
TikTok reports that since the program’s inception one year ago, certain creators have been rewarded a maximum of $50,000 per month and $14,000 per effect.
A few days prior to today’s announcement, TikTok reported that the total revenue generated by its redesigned creator fund has increased by more than 250 percent over the past half-year. In the coming weeks, the fund, which debuted a year ago and ultimately succeeded TikTok’s initial $1 billion Creator Fund, will exit beta.